Pedestrians urge motorists to “Look for Me” in new ad campaign
Cities in New Mexico have declared May as Pedestrian Safety Month, and a new safety campaign launched by the New Mexico Department of Transportation seeks to reinforce this message with a new public safety awareness campaign featuring a message from a pedestrian’s point of view, urging motorists to “Look for Me.” The approaching summer months mean more pedestrians on the roadways, and an increased risk for traffic accidents involving pedestrians, according to a press release issued by the New Mexico Department of Transportation. The department hopes that 2012 will have the least number of pedestrian deaths and injuries for any year on record. The mayors of the cities of Las Cruces and Farmington have both proclaimed the month of May to be Pedestrian Safety Month. Under New Mexico state traffic regulations, vehicles must yield to any pedestrians who have entered marked crosswalks. During a focused enforcement effort scheduled later this month New Mexico law enforcement officials will target motorists whose vehicles are stopped in crosswalks, make illegal turns into crosswalks, or fail to stop their cars for pedestrians who have entered the crosswalk.
As an auto accident attorney in Roseville, I hope that these and other safety awareness efforts are successful in making the streets less dangerous for motorists and pedestrians. If you or someone you love has been injured in a traffic accident, please consider contacting a Roseville personal injury lawyer.
