Fatal traffic collisions that resulted in the deaths of two pedestrians within a 48 hour period prompted police in Lexington, Kentucky, to launch a public safety awareness campaign designed to prevent further pedestrian related accidents. A man crossing Richmond Road at Fontaine recently was struck by both a sport utility vehicle and a minivan. Two days later, a man crossing Nicholasville Road near Zandale Drive was hit by a car. Both men, who were jaywalking across the street outside of a designated crosswalk area and wearing dark clothing at night at the time of the collision, were killed in the accidents. The drivers in both cases were not charged with any wrongdoing. According to representatives from the Lexington Police Department, the most important factors in avoiding a pedestrian related traffic collision are caution and alertness. By obeying traffic laws and remaining aware of the vehicles and pedestrians sharing the road, Lexington commuters can prevent accidents that lead to severe injuries or deaths, local law enforcement officials advise. Lexington police officers have begun a strict enforcement campaign focused on issuing citations for traffic regulations that most affect pedestrian safety such as laws governing right of way at crosswalks. Safety experts and law enforcement officials recommend pedestrians cross only at intersections, obey traffic signals and wear bright reflective clothing to maximize visibility. Proceed with caution when crossing the street, Lexington Police representatives add, and always look both ways.