Multiple news agencies have indicated that at least four major cell phone companies are set to launch a campaign meant to educate the public on the risks associated with distracted driving.
The major four cell phone carriers in the country have been working on launching a major campaign that would encompass TV and radio ads, as well as a massive social-media campaign and the development of events that would earn drivers on the major dangers associated with distracted driving.
The campaign is especially focused on texting and driving, which makes this campaign quite unusual. It’s rare to see four major companies come together to talk about the dangers associated with products they manufacture. The reports show that since 2009, Verizon and AT&T have worked together to educate the teen public about the dangers associated with using smartphones to text, talk or send e-mails while behind the wheel. The campaign will use the slogan that was used by AT&T before “It Can Wait” to warn the public about the dangers associated with texting while operating a motor vehicle. The distracted driving epidemic has been taking over, according to news reports. Reports show that drivers who text behind the wheel are 23 times more likely to be involved in an accident. According to some of the studies, drivers who are distracted are more likely to be involved in a crash because they end up allowing their vehicles to drift out of a lane or engage in sharp braking. Drivers of all ages use their phones behind the wheel and because of that, the major companies behind cell phones are asking drivers to stop and leave that text message for later: their safety is more important.
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